E-Mail Marketing
Email marketing is the fastest, and most cost effective way to reach the most people
in the shortest amount of time.
Benefits of Email marketing:
- • Sending email is much cheaper than most other forms of communication
- • Email lets you deliver your message to the people (unlike a website, where the
people have to come to your message)
- • Email marketing has proven very successful for those who do it right
At SPS Resources E-mail Marketing includes every email we send to your customer,
potential customer or public venue.
In general it includes:
- • Sending direct promotional emails to try and acquire new customers or persuade
existing customers to buy again.
- • Sending emails designed to encourage customer loyalty and enhance the customer
relationship.
- • Placing your marketing messages or advertisements in emails sent by other people
The Domain of our E Mail Marketing includes:
Direct email
- Direct email involves sending a promotional message in the form of an email. It
might be an announcement of a special offer or a general marketing announcement.
Retention email
- Where a promotional email is designed only to encourage the recipient to take action
(buy something, sign-up for something, etc.), where as Retention email usually take
the form of regular emails known as newsletters. A newsletter may carry promotional
messages or advertisements, but will aim at developing a long-term impact on the
readers. It should provide the readers with value, which means more than just sales
messages. It contains information which informs, entertains or otherwise benefits
the readers.
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